Rachelandco launches to the market its new concept labeling based on Mandalas, designed by Floramedia

From Floramedia we like to show you of when in when, some of the projects that we conduct with our customers: in the case of the collection of tags under the concept of ?Mandala? that the creative team has developed for Rachelandco.

After an initial meeting with the client, we went back to the office with multiple ideas. Rachelandco, comercializadora international mediterranean plants, we moved by their needs. The goal was to create a visual concept differentiated that accompany the plants that are sold in Europe, a collection of tags modern, bright and elegant, to convey the sense of positive energy, moments of zen, well-being...

To do this, our creative team will put hands to the work. After studying models of communication and product presentation of the major chains of garden centers and analyze the latest trends in design, the team combined the results of the study with the wishes and expectations of the customer in search of the ideal solution, having as a result the concept ?Mandala?.

And is that the word Mandala comes from the sanskrit, meaning ?circle,? and represents, through the balance of the visual elements, the unity, the harmony and the infinity of the universe. The Mandalas are structures of concentric designs that replicate the composition fractal or repetitive of the universe and of nature.

Are a recognizable point energy that helps to achieve a spiritual balance and purify the soul. It is for this reason that the Mandalas, are widely used in the field of meditation, because your goal is the cessation of thought and the mind aspiring to reach a meditative state. As a curiosity and proof of his great present, have proliferated recently numerous App aimed at entertainment and relaxation of the user through coloring or drawing mandalas.

On the other hand, the Mandalas are also very recurrent in recent times in the field of decoration and very particularly in the field of textile, whether for the home or for dress, so that reveal the modernity and the well-being that should convey the concept.

From there the team began work on several proposals related to this concept to present to the client a wide range of possibilities. We were developing the project closely with Rachelandco until you get to the final designs in the exclusive are going to be introduced in the market this spring to accompany the different species and formats of plant marketed in Europe.

I show you in this article. We hope you like it.